As soon as online gambling is not progressing. Exhibitions, promotions, affiliate programs, jackpots, everything seemed to be done to attract as much attention as possible. However, online casino advertising has not yet exhausted its possibilities. European Gaming Media and Events came up with a gambling radio that will play music around the clock mixed with industry news and various shows.
We called this radio iGamingRadio. It broadcasts directly on the Internet, so anyone can listen to it, only the entire site is in English. So far, there is no direct advertising of online casinos there, but it is obvious that if the public catches up, the casinos will begin to promote their sites on online radio.
There is nothing particularly interesting in the radio program. Basically a selection of music by genre for different days of the week. They promised all the latest gambling news, but now they only have news in text form.
The impression of the project is that it is rather unusual to listen to the radio and read the news at the same time. In principle, the idea is very good. Moreover, the radio can be paused or volume adjusted at any time. Given that the project is still quite young, then everything is just gorgeous. If there is something interesting in the future, it will be great.
Now there are already advertisements for online casino platforms and exhibitions. So far, it is clear that they have nothing to offer besides printed news and music. But radio invites everyone to send them their show, their audio news, streams, podcasts and other audio content on the topic of gambling. It is possible that this will become a popular method of advertising online casinos in the future.
In an industry where everyone is used to reading and watching, it would be nice to listen occasionally. This industry does not have a separate full-fledged TV channel. If there was an alternative not to watch or read, but to listen, it would be simply gorgeous. Moreover, the company promises not only recordings, but also live broadcasts.
Representatives of the company say that they offer services for free. The platform is open to media resources, organizers of gambling events and even operators. You submit your show, they check it and put it on the air. And even if there are some strict rules about mentioning your brand, it will be a good advertisement for an online casino.
Apparently, iGamingRadio has been running since July 2017, and this week the platform was opened to external content. Radio today is said to have an average of 800 listeners a day. It would be nice to have a Russian version of gambling radio.
