If you want to open your own online casino, it is not necessary to go the hard way and create everything yourself. There are special companies that already have the necessary experience and resources to save you time when creating a casino. One of the solutions offered by such companies is a turnkey casino.
You express your wishes regarding the site and its functionality, and the company develops a ready-made solution. Usually, developers promise a unique design, ease of casino management. The customer receives a completely ready-to-work casino, including the existence of an affiliate program.
The developer will also offer to choose from a huge number of games that will be available on the site. For example, SoftGamings can add over 3,000 games from over 20 studios, including some of the most renowned providers.
The advantage is that the casino owner will not independently develop the casino. This is a very voluminous work and without experience the project can simply stop. If you choose a turnkey casino, then the owner will only need to express his preferences, accept work and make payment. Such solutions greatly simplify the process of entering the online gambling market for new players.
A turnkey online casino developer will help connect various payment systems. And most importantly, he will help with licensing. Companies promise assistance at all stages of obtaining a license. So, if you have no idea where to go and what to do to get a license, don't worry. You should be told about everything and help in everything.
Earlier we discussed another way to open an online casino - using a White Label solution. They are similar in that you don't have to do everything yourself. But there is a significant difference between them. The White Label casino is, as it were, under the auspices of the developer. The gambling site uses its license, its support team, its existing site design practices.
In fact, the owner of the White Label casino does not need to do anything on his own. Everything is ready for the developer, all that remains is to actually paste the name and logo of the casino and launch it on the Internet. Just like with a turnkey online casino, White Label owners can choose which games will be on their site, which payment systems and licenses.
White Label casino should take a minimum amount of time, as it will not be necessary to conclude agreements even with payment systems. You don't need to apply for a license either. So, if you need to launch a casino as soon as possible, not a turnkey casino, but a White Label solution would be a better option.
The advantage of a turnkey online casino is that you are your own boss. You have your own unique site, and not a site similar to a few dozen others. You have your own license and you will build your reputation. The problem is that some White Label providers do not have an ideal reputation and being their client, their shadow is cast on your establishment as well.
For example, SoftSwiss, a well-known developer in this business, has a rather tarnished reputation. Moreover, a negative impression of the developer was formed not only by some players, but also by SoftSwiss customers. Read more about how low the level of service this provider can have in this article.
Conclusion
When creating a turnkey online casino, do not look for the cheapest offers. Keep in mind the general principle: the cheaper, the worse the quality is usually. SoftSwiss, for example, is considered one of the cheapest white label and turnkey casino providers, and they have a reputation to match.
